Demand for local products of Indore (Madhya Pradesh)  is on the rise in the market. It is in this spirit that a group’s initiative to use cow-dung to prepare Diwali products is slowly turning into a major business endeavor. The demand for these products is not confined to Indore but to other cities and states like Nagpur, Gujarat, Delhi, Bhopal and even nearby Mhow and it is competing with Chinese products.

Lok Sanskriti Manch’s Ekta Mehta wanted to do something for poor families. During a discussion with local MP Shankar Lalwani, an idea of making Diwali products with cow-dung cropped up. The idea soon turned into a reality and became a source of income for about 25 families. Mouth-publicity made the products popular not only in Indore but also in other cities. Soon a few others joined the venture by organizing virtual fairs and even providing online platform to the products. The response was overwhelming and we are currently focusing on handicraft Diwali items, said Ekta Mehta. The women associated with the Manch are making lamps (diyas), God’s idols, dry-fruit boxes, bandharwaar (hung at door) and other items made with cow-dung. All these products are natural and completely recyclable and after use they can be turned into manure too. Her initiative is the first in Madhya Pradesh which was started under the “Vocal for Local” scheme. She said that the price of products starts from Rs 3 to Rs 100. As many as 25,000 cow-dung lamps have been sold in other states and cities of Madhya Pradesh, while over 10,000 cow-dung lamps were sold in Indore itself.

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