Leading automaker Mahindra and Mahindra has started the new year with a firm commitment towards not just rolling out electric SUVs but to take a formidable - and leadership - position.  The company states that it is one of many indications that SUVs are where its strengths are at.  It also said that EVs are the future and company want to in the segment.

In a virtual conference, Rajesh Jejurikar, Executive Director at Mahindra & Mahindra pn Friday. said, " Our strength is in the core SUV business. We have the heritage to build here. The success of Thar is a reflection of a strong platform and product strategy. Even in December, 6,500 units were booked. 60% of bookings are for automatic which reflects demand in the mainstream market. Electric vehicles are the future and we want to lead in the electric SUV space."

Jejurikar further added that the carmaker is ready to collaborate with either Ford or any other company to collaborate in the electric space. The first off the block this year from Mahindra would be e-KUV100 which is slated to be one of the most affordable electric vehicles - sitting well under the ₹10-lakh mark. 

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