Mahindra Thar gets 75,000 bookings within a year of its launch, millennial-driven vehicle

The Mahindra Thar was officially released in its current form factor a year ago, and it has received 75,000 bookings in that time. The Mahindra Thar got many important improvements, including a petrol engine, automatic gearbox, updated exterior design, and a more connected and premium inside. It's no surprise, therefore, that millennials account for 40% of all Mahindra Thar reservations.

Surprisingly, automatic gearbox versions have accounted for 50% of all bookings, while the petrol model has accounted for a substantial 25% of all bookings. All of these characteristics have contributed to the second-generation Thar becoming the most popular 4WD in the country.

On October 2, 2020, the new Mahindra Thar was unveiled to much fanfare. The Thar AX version was priced at Rs 9.8 lakh at introduction, while the Thar LX was priced at Rs 12.49 lakh. The first unit of Thar, interestingly, was auctioned for Rs 1.10 crore, with the money going to charity. The Thar has received an amazing reaction, prompting Mahindra to expand manufacturing capacity, despite the reality that some of the most popular versions have long waits.

BS 6-compliant engine choices are available for the Thar 2020. This includes both the new 2.0-liter mStallion150 petrol engine and the dependable 2.2-litre mHawk diesel engine. The former offers 150 bhp of power and has 300 Nm of torque. The diesel unit belts out 130 bhp of power and offers 300 Nm of torque.

Apart from the six-speed manual transmission, Mahindra has included a six-speed automatic transmission on the new Thar. Thar 2020 is offered with a soft-top, hard-top, or convertible roof. It comes with a five-seat configuration with forward-facing seats as standard and parallel bench seats as an option. The feature lists, on the other hand, have been significantly updated. Thar has benefited from features such as a rain-resistant infotainment screen, roof-mounted speakers, a 3.5-inch digital driver display, rear AC vents, and others.

Thar is available in six different colour combinations. Red Rage, Mystic Copper, Galaxy Grey, Napoli Black, Rocky Beige, and Aqua Marine are the colours.

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