India’s leading Fast Moving Consumer Goods company, Marico Limited,  has announced its foray into the instant noodles segment with the launch of Saffola Oodles. In line with the company’s focus on strengthening its foothold in the healthy, ready-to-cook snacking category and widening its demographic relevance, under the aegis of Saffola, Saffola Oodles aims to make snacking occasions fun and delicious while maintaining the health credentials of the mother brand.

The development comes in line with the company’s focus on strengthening its foothold in the healthy, ready-to-cook snacking category and widening its demographic relevance, the company said in a statement.

“In line with the growing consumer demand for delicious yet healthy eating options, Saffola Oodles is a perfect combination of a delicious masala flavor, the goodness of wholegrain oats, and real vegetables and makes for a mouth-watering snack,” it said. It is highly customizable and takes only five minutes to prepare, the statement added.

Commenting on the new launch, Koshy George, Chief Marketing Officer, Marico Limited said, “Since the launch of Saffola Masala Oats, Saffola has become a mainstay in the ready-to-eat snacking market in India. Once again championing the healthy indulgence narrative, we have launched Saffola Oodles in the instant noodles category.”

Reacting to the developments, shares of Marico Limited on Friday hit an intraday high in share price at Rs. 427.90 per share, up by 2 percent from the previous closing on the National Stock Exchange.

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