Market expansion for Yezdi bikes: Segmentation within segments: Classic Legends
Market expansion for Yezdi bikes: Segmentation within segments: Classic Legends
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Classic Legends, the company that restored the renowned motorbike brand Yezdi after 26 years with the debut of three new bikes this week, plans to grab the market with a diverse range of models and carve out its own niche in the coming days. Classic Legends, which is owned by the Mahindra Group, has lately revived other brands like as Jawa and BSA Motorcycles. The Yezdi was relaunched in India for roughly 500 crore by Classic Legends.

The company debuted the Roadster, Scrambler, and Adventure motorcycles on Thursday, with prices beginning at 1.98 lakh (ex-showroom). The same 334cc liquid-cooled, fuel-injected, DOHC single-cylinder engine that powers Jawa bikes powers Yezdi motorcycles. In India, the Yezdi Roadster, Scrambler, and Adventure bikes will compete against Royal Enfield, KTM, and Honda.

"Yezdi is a motorcycle from a time when riding a motorcycle was more than simply a mode of transportation; it was a way of life. We anticipate it being an instant popularity among the country's young "Classic Legends' founder, Anupam Thareja, stated.

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