India’s largest carmaker Maruti Suzuki India Indian Ltd on Wednesday said that the company has crossed the 50 lakh cumulative sales milestone in rural markets of India. With over 1,700 customized outlets in rural parts of the country, nearly 40 percent of the total MSIL sales come from rural markets today, Maruti Suzuki said in a statement.

The company's total sales in the April-June period of this fiscal stood at 3,53,614 units. In fiscal 2020-21, it had sold a total of 14,57,861 units, down from 15,63,297 units sold in 2019-20.

Commenting on the development,  Maruti Suzuki’s Sr. Executive Director  Shashank Srivastava said, ''We are proud to announce that with the support from our customers and local dealer partners, we have achieved 50 lakh sales in rural India cumulatively.'' Stating that rural markets have a very special place in the company's business, he said, ''over the years, we have carefully studied the needs of this segment... We remain committed to delivering products and services that match the customer needs in rural India.'' While the aspirations of upcountry customers are very similar to those at metros, they demand more attention and care, he added.

Shares of Maruti Suzuki India Limited on Wednesday mid-session traded higher at Rs 7,220.00   up by Rs. 54.45 from its previous closing price of Rs 7,165.55 on the NSE.

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