Maruti Suzuki to compete with Mercedes-Benz, BMW and Audi

Aug 25 2018 04:09 PM
Maruti Suzuki to compete with Mercedes-Benz, BMW and Audi

Some shareholders of Maruti Suzuki want the company to enter the luxury segment, but the company wants to keep its focus on its strength. In a 37th annual general meeting held here on Thursday, a shareholder proposed to the management that the time has come when Maruti Suzuki should compete with brands like Mercedes-Benz, BMW and Audi The reason behind this advice was that the company's market share in the mass segment is above 50 per cent and now it is time to rise above the value chain. 

On this advice, the company chairman RC Bhargava said that the company will try to give the luxury of the luxury car in its cheap vehicles only. He said that in the new season that we have today, there are many such features that are available in expensive class cars and are being given at very low cost.

Bhargava said that people of India are very conscientious about the price. The high priced and low-priced car does not fit into the company's strategy. Maruti's strength is to produce on a large scale. During the April-June period of the current business year, Maruti's share in the Passenger Vehicle segment was 52.54 per cent, which was 50.43 per cent a year ago.

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