luxury carmaker Mercedes Benz plans to go on product offensive in India this year with as many as 15 new and facelift products to improve its performance.
Last year was not good for Mercedes Benz India due to corona pandemic. The company was able to sell just 7,893 cars across the country, which is far less than 13,786 units it sold in 2019. To be precise, that is 42.7 per cent less than the previous year. But then, Covid-19 pandemic had its impact on the sales figures. Yet, the carmaker managed to bounce back in the last quarter of the year to register a growth of 40 per cent. The last four months saw Mercedes sell 2,886 units, more than 36 per cent of its total sales last year.
Mercedes-Benz introduced 10 new products last year. Going forward, the German carmaker is even more ambitious with a plan to launch 15 new products. Mercedes has already begin 2021 with the launch of its flagship S-class Maestro Edition priced at ₹1.51 crore (ex-showroom all India).