In an aim to boost AYUSH exports, the Ministry of Commerce and Industry and the Ministry of AYUSH have decided to work together to set up an Export Promotion Council decided in a recent joint review meeting of AYUSH trade and Industry. A decision to work together to achieve price and quality competitiveness to boost AYUSH exports was also made. Almost 50 industries and trade leaders attended the meeting and through live streaming almost 2000 stake-holders of the AYUSH Sector also attended the e-event.
Ayush minister Shripad Naik highlighted the growing global interest in AYUSH- based solutions for disease resistance and treatment like the difficult times of the Covid -19 pandemic. To meet the growing demands he mandated the ministry to upscale quickly. The proof of evidence of a correlation between the low Covid -19 mortality rates and largescale adoption of AYUSH related solutions by the population is significant for the public health practice in the country.
The increase in exports of AYUSH products in the recent months is a direct reflection of their growing popularity in many countries said Commerce minister Goyal. The standardisation of the HS codes related to export is the top priority as a step to promote exports. He called upon the AYUSH Ministry to work in coordination with the Commerce and Finance Ministries to achieve this early. The quality and pricing of their products should also be in mind , so that the AYUSH products become increasingly competitive in the global market. Minister of Commerce is happy to extend support to the AYUSH ministry's concept of a AYUSH Export Promotion Council and assured of extending full support. AYUSH will figure in the Brand India activities.
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