By announcing the former national captain as their brand ambassador, G Square Housing is hoping to capitalize on their success in South India to expand their base throughout the country.

G Square Housing is famous in South India for providing world class plots at a very reasonable price. Their services include providing plots near the beach and other high-profile areas of the city. Our research indicates that along with these plots G Square Housing also gives highly luxurious amenities and facilities at an affordable price.

As a result of consistent performance and maintaining high standards, G Square Housing has achieved an excellent reputation in the southern part of India. Their portfolio includes a wonderful list of clienteles such as CEAT, IndiaBulls etc. Clearly by associating with MS Dhoni (who is presently one of the most recognisable faces in the country), G Square Housing is looking to increase their reach. This could mean that G Square Housing can serve consumers all over the country. By associating with a major figure like Dhoni, G Square Housing will get more recognition in other parts of India and will be able to provide their facilities to many more customers.

G Square Housing’s move of making Ms Dhoni their brand ambassador is a masterstroke by the country considering that Ms Dhoni is one of the most dependable and reliable cricketers to have ever played the game. Associating with Dhoni is sure to give G Square Housing a more trusted and reliable brand. G Square Housing has time and again emphasized that they want to become the most bankable realtor company as trust is one of their core values.  Joining hands with someone like Dhoni is definitely a step in that direction. This is a welcome change to see as we all know that the realtor business is full of unscrupulous elements. 

Another reason for the association may be the cricketer’s popularity on social media. One of the major advantages of having a well-known brand ambassador is that they already have a strong online presence which can help your brand gain more visibility. The former skipper already has close to 38 million followers on Instagram and 3.4 million followers on Twitter. This is going to help improve the visibility for G Square Housing and they are likely to make faster growth in the realtor market.

OUR TAKEAWAY FROM THE MOVE

An analysis of the collaboration between G Square Housing and MS Dhoni seems like good news for all the parties concerned. G Square Housing is likely to acquire more clients and achieve larger growth in the country. This is also good for the consumers as they will get more affordable homes that come with exciting amenities. 

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