Myntra becomes first e-commerce firm to manage physical stores of Mango in India

Accordingly, Myntra will work on curating 25-30 Mango stores over the next five years in India. In a first of its kinds, e-retailer Myntra will now manage all the physical stores of Spanish Fast-Fashion brand Mango in India. This arrangement is part of a broader master franchise, distribution, and management. 

Ananth Narayanan, chief executive officer, Myntra and Jabong, said, the company is the first e-commerce firm to be awarded such exclusive rights by a leading global fashion brand. "This agreement further strengthens our position as the leading fashion and lifestyle destination and is in line with our strategy to provide our customers access to the best of international brands. We expect to grow Mango's India business exponentially over the next five years. This event marks an epoch in our journey and the beginning of a new age in omnichannel fashion in the country".

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