From today, Myntra is going to launch the 14th edition of its flagship event and of region sale. This will be the largest edition of the 6-day mega fashion carnival so far. It will have more than 9 lakh styles of more than 3000 brands. Customers can avail offers worth between 50% and 80% from their favourite fashion wear, accessories, beauty products, home decor and various domestic and international brands.
One of the most trending categories on the platform, loungewear and lingerie will have 20000 styles of more than 180 brands, while 90000 style options are available out of 500 kidswear brands for children. About 500 brands will be available in 2500 plus brands of sports and western wear and beauty and personal care categories. Myntra will host more than 75000 styles in fashion brand dress, beauty, accessories and footwear.
Myntra expects ethnic wear, kidswear, beauty and personal care and casual wear to contribute 50% of the total demand for this EORS, including western wear, footwear, sports and accessories. To address the growing popularity for curated selection of Myntra's home and living products, this EORS category has been increased 2.5 times as compared to the June 2020 edition.
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