The advancement of technology has brought about revolutionary changes in communication, particularly with smartphones becoming an integral part of our lives. Smartphones allow us to make calls, send messages, and even stream videos effortlessly using SIM cards or Wi-Fi connectivity. However, envision a scenario where a smartphone lacks both a SIM card and internet connectivity. The solution to this potential dilemma lies in a cutting-edge technology known as Direct-to-Mobile (D2M) broadcasting.
During the Broadcast Summit, Information and Broadcasting Secretary Apurv Chandra revealed that trials for D2M technology would commence soon in 19 cities across the country. This technology utilizes the 470-582 MHz spectrum, promising to bring about a significant shift in video traffic, with 25-30% expected to transition to D2M. Chandra emphasized that this development would propel the nation's digital revolution, benefiting millions of people.
Testing for D2M technology has already taken place in certain locations as part of a pilot project last year. Cities such as Bengaluru, Kartavya Path, and Noida were included in the initial trial phase, with plans to expand to more cities in the near future.
Chandra highlighted the inclusive nature of D2M technology, stating that it would reach households where traditional television signals have yet to penetrate. Approximately 8-9 crore (80-90 million) homes in India, out of a total of around 280 million, do not have access to television. This technology aims to bridge this gap and bring video content to those unreached households.
With around 80 crore (800 million) smartphone users in the country, Chandra pointed out that 69% of them access 80 crore content primarily in video format. He also addressed the challenge of slow network speeds due to the heavy load of video content, leading to buffering issues. While details regarding whether this service will be free or come with associated charges are yet to be disclosed, it holds the potential to revolutionize video streaming for millions of users.
In conclusion, the introduction of D2M broadcasting technology signifies a significant leap forward in digital communication. It not only addresses the challenges posed by the absence of SIM cards and internet connectivity in smartphones but also aims to reach underserved households with video content, contributing to the ongoing digital transformation in the country.
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