Now customers can change their network easily

Jun 07 2019 06:36 PM
Now customers can change their network easily

Now that day may not be far away, phone subscribers will be able to change when India's mobile operators are at a pinch. This will be possible with an embedded SIM card i.e. e-sim. Officials and experts pointed out that the arrival of the E-sim would make it very important for telecom companies to take considerable care of the quality to keep users connected with them. The arrival of e-SIM technology will make it easier to port the mobile number to another operator. It will make it more difficult for telecom companies to retain existing customers and connect with new users. Aris Communications President Rishi Bhatnagar said it will increase the composition and the margin.

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For your information, let's say that e-Sim is a digital sim. Which allows subscribers to start the service of a telecom company without a physical sim. "When unhappy with the service provider, people will change networks at a pinch," said Pankaj Lamba, Mdox's customer Business executive (Asia Pacific). To avoid this, telecom companies have to continuously improve customer experience, bring in new services and service bundles, and all this will have to be in a competitive price. "At present, e-sim is used for Internet of Things (IoT) and machine-to-machine (m3) solution. Telecom market leaders like Vodafone and Bharti Airtel say they are ready to work with e-sim, but are waiting to grow the ecosystem of devices that use e-sim before commissioning them. Airtel and Reliance Jio had a partnership with Apple to sell the e-sim Apple Watch. The two telecom companies fired special data plans to increase the sales of this smartwatch.

The smartphones are a part of the e-SIM, but their system is still at the initial stage. Select phones like iPhone XSS, XSS max, XR, and Google pixel 3 only use e-sim and are all expensive handsets. Vodafone idea in a statement told ET that the rate of adoption of e-SIM in customers will be slow initially as they will be brought into the earlier expensive devices. "We are currently testing their capabilities and will be ready to live with the launch of e-sim devices in the coming hours," the company said. We hope the e-sim will increase in the next 2-3 years. "According to Counterpoint Research, the smartphone is currently in India with E-SIM less than 1 cents but is expected to rise to 25 cents by 2025. According to markets and markets, the e-sim market in the world is expected to increase from 25.38 million dollars in the year 2018 to Rs 97.83 crore in 2023, with a corresponding annual growth rate of 31 cents.

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