To stop false feedback or fake review, amazon takes an initiative in this way. They limit the number of reviews a person can post on this online giant. Now, in a week a person can post only five reviews if they do not buy that product from this site. This restriction is basically for those people who are in the business of selling positive feedback. Just to clamp down sellers of positive reviews and also to ensure that only original reviews are reached to the customers.
"The change makes a lot of sense. There has been a massive clampdown on fake, bogus and heavily influenced reviews recently," said Patrick O'Brien, retail analyst at Verdict Retail. In the beginning of this year, amazon started suing those sellers who buy fake reviews just to increase the stars of the product. In return for the review, a seller offers free purchases to the reviewer. Basically, these stars make the good impact on the customers, in order to buy the product.
"You can submit five non-Amazon verified purchase reviews each week, starting on Sunday," it added.
"Amazon's review system is very impressive in terms of the volume of reviews there, it's far superior to those of competitors," said Mr. O'Brien.
"The new rules will make it very difficult for people who are trying to make money by selling fake reviews. It does show Amazon is taking this matter seriously."
Amazon takes this step only for its customers so that they can buy only trustworthy products, not fake products.
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