Ola to bring Luxury carmakers Audi, Mercedes for self-drive subscription services
Ola to bring Luxury carmakers Audi, Mercedes for self-drive subscription services
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Homegrown ride-hailing app Ola is in talks with luxury carmakers such as Audi, Mercedes, and BMW to launch a subscription-based self-driving service.  Ola has been running a small-scale pilot of the self-drive service in Bengaluru currently and is expected to launch the offering in the next few weeks through Ola Fleet Technologies.

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The company has also earmarked $500 million as investments for the self-drive service. According to sources privy to the development, the company is in talks with carmakers like Audi, Mercedes and BMW to bring to India a model where users can get access to luxury cars by paying a subscription fee. However, Ola, Audi, Mercedes, and BMW did not respond to queries sent in by PTI.

One of the persons said the format is available in developed markets like the US, but given the high cost of luxury vehicles in India, a direct-to-customer model may not be not feasible in the country. Neither the self-drive service nor the luxury car service is new to Ola. The company has been running a small-scale pilot of self-drive service in Bengaluru currently.

Ola already allows customers to book rides in luxury cars through its 'Lux' offering. In October 2016, the Bengaluru-based company had partnered with BMW for expanding the category.  Ola has bigwigs like SoftBank, Tencent Holdings among its investors. Ola had received Rs 650 crore funding from Flipkart co-founder Sachin Bansal in February this year. 

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