Option Designs, a purpose driven agency specializing in creating brand communications, spearheaded and curated the entire Raksha Bandhan campaign for Haldiram’s, #Rakhi with Haldiram’s. Celebrating the theme ‘Sachi Shararaton ki Meethi Dor,’ the campaign explored the lovely banter between brother and sister.
The campaign captured the sweet and sour relationship of siblings, who cherish each other’s company but also indulge in playful teasing, defining the strong bond of love between them. It celebrated the ‘Khatta Meetha’ relationship between brothers and sisters, in which Haldiram’s played an instrumental role in exhilarating the occasion, making the festival a memorable affair for lifetime.
The campaign started on 10th of August, took an integrated communication route throughout the social media platforms including YouTube, Instagram, and Facebook. Along with this, the campaign was intensively promoted via the mainline mediums like in store branding, and print ads in newspaper.
The entire campaign #Rakhi with Haldiram’s was completely conceptualized and implemented by the 360 degree communication agency. Being in collaboration with Haldiram’s, it completely understood their line of thought for the campaign and likewise, conceptualized it into intriguing ideas that conveyed and captured the interest of the audience.
To keep up the enthusiasm of the festival, a contest was also devised with the opportunity to win exciting prize that required the siblings to engage in some fun activities.
"Considering that Haldiram’s has always been an integral part of celebrating love and happiness, the idea behind Raksha Bandhan campaign was to be that dor which defined and strengthened the emotion of love between brothers and sisters" said Rajat Rastogi, Manager, Marketing Head of Haldiram’s.