New Delhi:- Austria's famous energy drink company RedBull is now on the top competing with all the energy drink brands in the world consistently. Red Bull is operating in the world in nearly 150 to 200 countries with a great market capture in that sector.

It is also known for its intensive marketing strategies and its contents are famous throughout the world. Their content is all about the energy that the energy drink gives to the consumer by promoting the world's most famous Formula 1 sport.

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They have nearly around 15 to 17 flavored drinks with a VIP Drink including it that is only made for their VIPs who come to watch sports and tournaments all over. Red Bull has an extensive global reach that makes it sell its products in large quantities with many flavors. They also have the best supply chain efficiency that operates everywhere with a good consistency that the distributors of Red Bull that capture the greatest retailers.

The cost of Red Bull is constantly going up and is currently 125 rupees which makes the consumers think a bit before purchasing it and consuming it as it is a caffeinated drink and also not healthy for the health if consumed more than the limit. 

Looking towards the competitive market in the energy drink sector a new startup has come up with a new look and taste named Hydra Energy of the brand ORELO that originates in Kolhapur, Maharashtra. This brand is just even not a year old but has got a really good taste as it has made a new flavor and that is the Berry and Strawberry Flavour. 

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The new brand claims that it has made a new perfect blend by adding the vitamins like B2, B3, B6, and B12 that fulfill the consumer's energy needs and only physically fit people can have it as it is caffeinated too but not made for children.

They have also limited the consumption of the energy drink by only 2 cans per day as it may affect the health of the consumer exceeding the limit. The new flavor can cost around 65 rupees which was 60 before to make a premium quality drink made for everyone.

The brand made launched Hydra through its own identity in the market which may help it grow and compete with the other conglomerates. Their marketing strategy is yet to be identified as it only has started promoting itself in Kolhapur only and not out of that.

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This seems that Red Bull is now too away from Orelo which will compete with it now but can do that as well in the future. Both brands have made a good kind of drink that excite the consumers to have more or give it a try once.