OTT: Netflix STARTSwith BARB to reveal streaming viewership numbers
OTT: Netflix STARTSwith BARB to reveal streaming viewership numbers

NEW DELHI: Netflix has collaborated with the BARB, the UK TV leading rating agency,  to reveal how many people are watching its streaming shows and movies.

Beginning in the second week of November, BARB will publicly report the monthly reach and viewing share for broadcaster groups and subscription video-on-demand (SVOD)/advertising-based video-on-demand (AVOD) services that account for more than 0.5 percent of all identified viewing. It will track Netflix's daily streaming figures and provide statistics on its monthly audience reach and market share for all detected viewing.

"At the RTS meeting in Cambridge in 2019, I expressed support for the concept of measuring Netflix audiences independently. Since then, we've maintained contact with BARB, and we're happy to commit to using their reliable indicator of UK television viewership "said Netflix Co-CEO Reed Hastings.

According to Justin Sampson, CEO of BARB, audience measurement is regularly adjusted to account for the new platforms and devices that viewers are using to watch their preferred television programmes.  "When we began informing streaming services about our audiences last year, we made significant progress. Netflix's dedication to BARB provides a strong message that what we're doing is valuable to both emerging and seasoned market players," he added.

Worldwide, there are around 221 million Netflix subscribers. Beginning on November 1st, BARB will provide its clients with daily reports on Netflix viewing, broken down by service and show.

The average daily viewing time for broadcasters' services in September 2022 was 159 minutes, and the average for SVOD/AVOD services was 36 minutes.

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