Over 1 Lakh Kiranas participate at Amazons Great Indian Festival 2020
Over 1 Lakh Kiranas participate at Amazons Great Indian Festival 2020
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In the upcoming festive season Kirana, the Amazon-enabled shops that count over 1 lakh and neighborhood stores across India will serve customers in the on the e-commerce platform. More than 20,000 offline retailers, Kirana and local shops from the “Local Shops on Amazon” program will participate in the “Great Indian Festival” sales for the first time. “The program is seeing a remarkable response from retailers from across India and has scaled rapidly in just 5 months, with more than 40 percent of the sellers coming from outside the top 10 cities,” the company said.

Manish Tiwary, VP, Amazon India, said, “This festive season we are focused on helping our sellers and other MSME partners grow their business and bounce back from the recent challenges. In the last few months, the company has seen businesses of all sizes increasingly adopt technology into their business. The integration of Amazon’s programs with over 1 lakh ubiquitous neighborhood stores, for selling online, to help customers buy online, to make deliveries and enable contactless payments, is a testament of the adaptability and inventiveness of Indian entrepreneurs”, Tiwary added.

“We hope that this ‘Great Indian Festival’ will bring them growth and success as they get ready to serve millions of customers across India,” he said.‘Local Shops on Amazon’ is a program that was launched in April this year to help bring offline retailers, kiranas and local shops online.

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