Though many celebs worldwide are teaming up with support for Paralympics, the result is not being shown up in terms of tickets sale. With the event being less than a week away and only 50% of the tickets being snapped up, the event may go down in the history as “Neglected games”.
Financial cuts, downgraded facilities, volunteer shortfalls and poor ticket sales are all being blamed for the flat out but they in no way can be called an excuse to fail the spirits of the participants who despite their own shortcomings have risen above their circumstances.
While the officials seem to have failed, the activists have not and they are working hard to fill up the seats by organizing events. Recently, an online campaign was launched in the UK– #filltheseats – to buy tickets for Brazilian children. With support from major donors, including Sainsbury’s and Allianz, it was already 10 times above its initial target after eight days. The event was so successful that it reached 10 times its initial target just after 8 days.
This has boosted up the morale of the activists as Vanessa Goulart, executive director of the Independent Life Centre says, “We hope an experience like this can change the way people without disabilities think about people with disabilities. It’s a unique opportunity,”