Patanjali Ayurved, the FMCG venture promoted by yoga guru Baba Ramdev, yesterday he roared that it had clocked a turnover of Rs 5,000 crore during FY16 and now he is aiming to double it to Rs 10,000 crore during the current fiscal. The Rs 5,000-crore revenue in FY16, which is a 150% growth from a year earlier, is in line with estimates drawn up by some foreign brokerage firms that analyzed the company’s products and business model and the challenges it throws before established FMCG players.

While Patanjali declined to give numbers relating to its profits and margins, it said it will invest over R1,150 crore in the current fiscal to set up six processing units and one R&D centre.

“We will invest R1,000 crore to set up five to six processing units in various parts of the country. Apart from this, we will invest R150 crore in researches and development (R&D). We are looking at doubling our turnover to R10,000 crore in the current fiscal,” Ramdev said.

Ptanjali will focus specifically in drought-hit areas such as Vidharbha in Maharashtra and Bundelkhand in Uttar Pradesh to produce amla and aloe vera juice. Recently, Patanjali is procuring produce of 1,000 tonnes of amla, aloe vera, and wheat, and seeks to increase the procurement to 10,000 tonnes,as told by Ramdev.

Next target of Patanjli is to develop more useful products such as dairy, animal fodder and apparel.As of now Patanjali has a network of 4,000 distributors, 10,000 Patanjali stores and 100 mega stores that will sell Patanjali products under four major categories — home care, natural cosmetic and healthcare, natural food, and beverage and health drinks.