NEW DELHI: Paytm has regained the rights of the title sponsor of the Indian Cricket Board's matches by bidding a record. The company will have the title sponsorship of BCCI's international and domestic matches for the next four years. Paytm owner 'One 97 Communications Pvt. Ltd.' acquired these rights on Wednesday. For this, he had bid Rs 3.80 crore for each match. The Board of Cricket in India announced the deal with Paytm on Wednesday.
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The company had earlier acquired these rights for four years in 2015. "The bid was Rs 326.80 crore which was to be given for the 2019-23 domestic session," the BCCI said in a statement. The winning bid was for Rs 3.80 crore, which added 58 percent over the previous match. The name of the company is written before any series on receipt of title sponsorship.
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For example, the India-South Africa Freedom Series is called the Paytm Freedom Series in India. Similarly, if any country visits India, the series will now be named after Paytm by 2023. There were three companies in the title sponsor race, but one company went out on technical grounds. Later, Paytm beat Dream 11 to take over. The BCCI had fixed a base price of Rs 2.5 crore for each match this time. Paytm bid Rs 3.80 crore.
