Domestic Mobile First Financial Services platform Paytm has introduced 'Paytm Loyalty Points', which the customer can earn through various activities within its ecosystem. The company, which will also introduce more features in this offering in the coming year, aims to reward its vast user base and encourage them to transact digitally. 

An official statement from the company said that all the cash back customers receive in this platform will be collected as 'Paytm Loyalty Points'. After this, these points can be used online in more than 5 million commercial shops accepting partners as well as online platforms. 

"We are extremely grateful to our millions of users who make us the most preferred payments platform in the country. With Paytm Loyalty Points, we are providing an exciting experience for our users who can now earn and redeem loyalty points while transacting on Paytm or at any major online platform and offline merchant outlets. This will further encourage our users to keep transacting using Paytm, and drive business growth for our merchant partners," said Deepak Abbot, Senior Vice President, Paytm while commenting on this matter. 

He said that the company will add more features to it from next year, whose purpose is to reward its large user base And to encourage them to do digital transactions, this will help the offline business partners of Peti M Sector will also help to increase.

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