Pubbing is the practice of ignoring one's companion or companions in order to pay attention to one's phone or other mobile device . We all do phubbing but according to a study it can possess a negative impact on relationships. Psychologists from the University of Kent in the UK studied the effect on individuals of being phubbed in a one-to-one social situation.
The study claims that increased phubbing significantly and negatively affected the way the person being phubbed felt about their interaction with the other person.
Researchers Varoth Chotpitayasunondh and Karen Douglas from Kent considered phubbing a specific form of social exclusion that threatens people's fundamental human needs: belonging, self-esteem, meaningful existence and control.
The results of the study showed that, as the level of phubbing increased, people experienced greater threats to their fundamental needs. They also perceived the communication quality to be poorer, and the relationship to be less satisfying. The results also showed that phubbing affected the need to belong in particular, which explained the overall negative effects on social interaction.