Porsche accelerates on two wheels, enters eBike segment through JV


Porsche on Monday announced that it aims to increase its activities in the eBike segment. To this end, two joint ventures founded by Porsche and the Dutch company Ponooc Investment B.V. begin business today.

Porsche eBike Performance GmbH, based in Ottobrunn near Munich, will develop electric drive systems for two-wheelers. These include motors, batteries and the necessary software architecture for connectivity solutions. Stuttgart-based P2 eBike GmbH – powered by Porsche intends to use these drive systems to launch a new generation of Porsche eBikes from the middle of this decade.

Jan Becker, the former CEO of Porsche Lifestyle GmbH & Co. KG, takes over as chairman of the management of Porsche eBike Performance GmbH, in this venture. His counterpart at P2 eBike GmbH will be Moritz Failenschmid, who is also the Managing Director at Focus Bikes.

 Deputy Chairman of the Executive Board of Porsche AG and Member of the Executive Board for Finance and IT Lutz Meschke said, "We see great potential for Porsche in the eBike segment. This is why we are consistently expanding our activities in this area," 

Both product categories will be distributed to eBike manufacturers worldwide in the future, with the newly founded joint venture acting as a technology partner. The electric drive systems will be used in Porsche eBikes as well as in the products of other brands. In recent months, Porsche has also acquired stakes in several companies in the eBike segment. In addition to the Croatian eBike brand Greyp, these include Fazua. In June, Porsche increased its stake in the company from 20-100%. Based in Munich, Fazua is known among experts as the founder of ‘light’ eBikes. It will now be merged into Porsche eBike Performance GmbH.

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