The Election Commission of India (ECI) has made pre-certification mandatory for advertisements to be published in print media one day before polling day i.e. November 2 or 3. This certification will be done Media Certification and Monitoring Committee. Nodal Officer of Monitoring Committee and chief executive officer of district panchayat Himanshu Chandra said the Monitoring Committee Control Room has been set up at the district panchayat office where media monitoring and pre-certification work is being done.
Chandra said that pre-certification is already mandatory for the transmission of ads in electronic media, but pre-certification will also be compulsory for advertisements to be published in print media on November 2 and 3. For advertisement pre-certification, any political party, candidate or other organization, person can apply for advertisement pre-certification by obtaining a prescribed application form from the control room of Media Certification & Monitoring Committee, fulfiling all the columns in the application.
It is mandatory to submit a copy of the advertisement together with the application. In addition, it is also mandatory to submit information about the cost of production and transmission of the ads, and in which newspaper the advertisement will be published. After testing the advertisement by the Media Certification and Monitoring Committee, a certificate for publishing the advertisement will be given. The advertisement can be published only after the certificate is obtained. On receipt of publication of advertisement without pre-certification, appropriate legal action will be taken against the concerned person.
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