For better customer satisfaction, the two telecom giants Reliance and Idea, today rolled out schemes for the convenience of users of data connection. Idea cellular on one hand has cut its 4G and 3G data night surfing prices upto 50% whereas Reliance Communications has lanched a new service called Data Loan. This Data Loan service is for its prepaid customers on Reliance's 3G and 4G networks.

The data loan service shall provide customers with a toll free number that they could use to get an instant Data loan top up of 60 MB. This shall be specifically useful when the users run with a low pre-paid data balance. Gurdeep Singh, chief executive , consumer businesses, Reliance Communications said that DataLoan would provide "greater convenience to our customers, assuring them of uninterrupted data services usage any time of day or night."

The Idea Cellular statement said that subscribers would now be able to avail of 1GB of night data at Rs. 125 for a month, enabling them to save upto 50 percent of their normal costs. Idea also launched a new "Day and night twin pack" that offers 30% discount starting from 500 MB to 40 GBs per month.