Prime Minister Narendra Modi today, March 22,  launches the 'Jal Shakti Abhiyan: Catch the Rain' campaign on World Water Day, which is celebrated on March 22. The Prime Minister will launch the campaign at 12:30 pm today through video conferencing.

The historic MoU to implement the Ken Betwa Link Project, the first project of the national perspective plan for interlinking of rivers, will also be signed by Uttar Pradesh and Madhya Pradesh chief ministers at the event.

 The PMO said in a statement that the campaign will be undertaken across the country in both rural and urban areas with the theme "catch the rain, where it falls when it falls". It will be implemented from March 22 to November 30 - the pre-monsoon and monsoon period in the country. It will be launched as a 'Jan Andolan' (public movement) to take water conservation at the grass-roots level through people's participation.

Other than the launching of the campaign, Prime Minister Modi will witness the signing of the Memorandum of Agreement (MoA) between the Union Minister of Jal Shakti and the Chief Ministers of Madhya Pradesh and Uttar Pradesh to implement the Ken Betwa Link Project, the first project of the National Perspective Plan for interlinking of rivers.

The Abhiyan is intended to nudge all stakeholders to create rainwater harvesting structures suitable to climatic conditions and subsoil strata, to ensure proper storage of rainwater, the PMO said.

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