Assam tourism’s latest ‘Awesome Assam’ campaign, which signed Priyanka Chopra as a brand ambassador in 2016, launched its tourism promo featuring the actress and the video is absolutely breathtaking. Priyanka Chopra is seen wearing the traditional Assamese mekhela chador and practicing the steps of Bihu, the state's folk dance in the video. The three and a half minutes-long clip starts with the Quantico actress wearing the traditional Assamese mekhela chador and practicing the steps of Bihu, the state’s folk dance.
With a melodious song playing in the background, the promo grabs the attention of the viewer by showcasing various traditions, dances, festivals, temples and scenic locations of the state. The montage beautifully captures the essence of the place and its people, depicting a unique reflection of the Northeast. While the soothing music is sure to captivate the viewer, it is the distinctive locations and alluring culture showcased throughout the video that is captivating. This video also shows the creativity, artist, and people still follow their tradition. Assam is famous for the tea, artist and folk dance which make tourist more attractive and eye-catching moment for them. Priyanka Chopra is the Bollywood actress and now become famous in Hollywood movies after getting good support around the world and great applause by the audience on her acting.