PSA Group on Tuesday confirmed its plan to launch its Citroen brand in India. The company said that the plan to launch the Citroen brand in India is part of the PSA Group's ambition to conquer new markets, and India is a part of it. 

 Chairman of the Managing board, Carlos Tavares announced tha its first vehicle for India is expected to arrive by the end of 2021, after the company commences the production of powertrain for the Indian market.

Talking about the launch in India, Linda Jackson, Chief Executive Officer, Citroen, said, "We are very proud to launch Citroen in India, one of the fastest growing markets in the world. Building on the Brand's success in Europe with 5 consecutive years of growth, I am convinced that Citroen's selling proposition of unique styling, eco-friendly & comfortable cars at the heart of the market has all the potential to satisfy Indian customers."

The PSA Group claims that the India project is part of the company's Push-to-Pass plan, which was introduced in early 2017 with the signing of two joint venture agreements with CK Birla Group.