Public's attitude toward the press: It is important for journalists to function as watchdogs

NEW YORK: The latest study of the public's attitude toward the press reveals that distrust goes deeper than partisanship and down to how journalists define their very mission.

Plainly speaking, Americans want more than a watchdog. The study, released Wednesday by the Media Insight Project, a collaboration between the American Press Institute and The Associated Press-NORC Center for Public Affairs Research, suggests ways that news organizations can reach people they may be turning off now

 "In some ways, this study suggests our job is broader and bigger than we've defined it," said Tom Rosenstiel, executive director of the American Press Institute. The study defines five core principles or beliefs that drive most journalists: keep watch on public officials and the powerful; amplify voices that often go unheard; society works better with information out in the open; the more facts people have the closer they will get to the truth; and it's necessary to spotlight a community's problems to solve them.

 Yet the survey, which asked non-journalists a series of questions designed to measure support for each of those ideas, found unqualified majority support for only one of them. Two-thirds of those surveyed fully supported the fact-finding mission. Half of the public embraced the principle that it's important for the media to give a voice to the less powerful, according to the survey, and slightly less than half fully supported the roles of oversight and promoting transparency. Less than a third of the respondents agreed completely with the idea that it's important to aggressively point out problems.

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