One of the most common issues every woman faces is to choose the best outfits to wear. Despite having an array of outfits in the wardrobe, the main challenge is in picking the right one. While tops, crop tops and denims are the basic outfits, there is something special about traditional and ethnic wear. Amid a variety of ethnic wear brands, ‘Ambraee’ celebrates the ethnicity and vibrancy of Jaipuri prints. With a wide range of Indian wear, the fashion label follows a simple mantra - “less is more”. All the outfits of ‘Ambraee’ have minimalistic designs for different occasions like parties, weddings, festivals and corporate events.
Right from sourcing the fabrics to stitching the details, the exquisite designs are created by the in-house designers. With expertise in creating and curating handcrafted designs, the outfits of the fashion label are unique from one another. Founded by Palak in 2016, the fashion label has witnessed a quantum jump in a time of five years. Whether it is the Indian suits, kurtas, lehengas, sarees, kaftans, jumpsuits, trousers or other luxe outfits, ‘Ambraee’ has got an exclusive range of collection for women of all age groups.
Offering the best quality outfits, ‘Ambraee’ has carved its name as one of the prominent e-commerce fashion labels in India. Over the years, the women’s wear brand has rightly redefined elegance and has built a strong presence over the internet. The recent project of the women’s wear brand was with Krishna Shroff for Fitlook Magazine. The optimal product quality and affordable rates of the brand’s outfits have worked big time for ‘Ambraee’.
Started on a small scale, ‘Ambraee’ has its online shop that sells the best of traditional wear for women. On various occasions, celebrities like Divya Khosla Kumar, Karishma Tanna, Ridhi Dogra, Aahana Kumra, Niti Taylor among others have gracefully flaunted elegant outfits of the fashion label. Unlike other businesses, Palak has created a positive environment where she has more than 100 employees working under her. The USP of ‘Ambraee’ is that it has always welcomed a variety of outfits, and has set trends in the fashion market.
Building a successful fashion brand from scratch, Palak has clearly set an example for all women. Striking a balance between her personal and professional life, the fashion entrepreneur has mastered the art of achieving a perfect work-life balance. Additionally, Palak’s fashion label has exceeded its standards and continues to improve with the well-crafted outfits designed by the brand’s designers. While summing it up, Palak said, “The only feedback that matters the most for the brand is the customer’s satisfaction. We are in the game to design the best outfits and make our customers happy with the country’s finest designs.”