In 2015, the DS Group launched a tangy raw mango-flavored candy named Pulse for Re.1.

Due to its popular home-grown taste, the candy was an instant hit, garnering sales of Rs.100 crore in just eight months.

In a country of over 1.25 billion people, rough estimates drew up figures that almost every Indian had purchased this candy at least three times.

Amidst stiff competition from MNC rivals, India's popular home-grown candy Pulse crossed sales of over Rs. 300 crores last month, in just two years after its launch. The sales figure beats earnings gained by popular consumer goods brands such as Oreo and Mars bars.

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