The trend of online shopping in the country has increased rapidly and people from small towns are also buying goods from Amazon and Flipkart. The new year is going to be quite a challenge for these companies as Mukesh Ambani-led Reliance has prepared a plan to enter the e-commerce business after the country's telecom boom. The company is set to enter the e-commerce market in Diwali next year. This may give a tough competition to the already market dominated companies Flipkart and Amazon.

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Preparation for entry into grocery segment in Diwali
According to Forrester Senior Analyst Satish Meena, Reliance follows a discount based strategy in whatever sector it invests. He is expected to enter the grocery segment by Diwali next year. The deadline is not fixed but it is going to be a tremendous entry.

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Flipkart, Amazon will face a challenge
Reliance Retail's entry into the online retail sector is going to be challenging for Amazon and Flipkart as the Mukesh Ambani-led giant is in a position to change the direction of the entire market. Reliance Retail operates 10,415 stores in 6,600 cities of the country. There are 500 million footfalls in these stores every year. It has full potential for online operations across the country. Reliance Retail has already launched the BITA version of the food and grocery app for its employees and its testing is in progress.

The new e-commerce policy will also be important
Keeping in mind the increasing use of smartphones and other aspects across the country, the India Brand Equity Foundation has projected that India's e-commerce market will reach $ 200 billion by 2026. The new e-commerce policy can also be a cause of concern for these 2 foreign companies. In India, questions are being raised about SAIL with huge discounts. It is believed that the government may release level playing fields to small and medium companies in its new e-commerce policy.

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