Over the last few years, every influential icon in the country has been vouching for 'vocal for local'. In a nutshell, the movement is all about standing up and supporting the local produce - from clothes to pumpkin seeds to other commodities. Social media influencers have been making the most of their voice on the platforms to support small-scale industries that are trying to make it big in their respective field. 

Gujarat's famous media personality and Radio Jockey, RJ Dixi has on various occasions has taken a stand for the movement. She hopes that her listeners and followers also opt for 'vocal for local'. RJ Dixi often takes to her social media pages to share her take on something that she likes or something so unique that it requires everyone's love and attention. Moreso, RJ Dixi also ensures to speak about the same at her radio station to influence her listeners. 

"There's always been a perception that only the West have all the cool things. But if we pay closer attention, the same things are locally being produced here as well. In fact, these goods are made with products that are found in different parts of the country, and it's time we all come together and push for it. Whether it's handloom day or just celebrating our artisans. let's use our social media voice for something good," says the notable RJ. 

RJ Dixi is currently working in Vadodara's Radio City 91.1 FM. Her parents were keen on her completing her further education and becoming a professor, but fate had other plans for this powerhouse who keeps her listeners entertained with her style of passing on information to her listeners as well as her brilliant music choices. Although she plays different genres, RJ Dixi's personal favourite is Sufi songs and soulful music. 

"I love music, and I'm sure everyone loves music. It's all you need to cheer yourself up and put yourself in a better mood," she revealed. Moreover, through the platform of radio, the well-known RJ has raised various awareness campaigns out of which one was about voting and its importance during the elections. Utilizing this medium effectively and efficiently, RJ Dixi is truly contributing her bit in bringing a change in the country.
 

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