Private lender YES BANK unveiled its new corporate identity on Tuesday (May 30), launching a new company logo and announcing plans to carry out an integrated campaign with the motto "Life Ko Banao Rich," which captures the bank's primary goal of being a full-service provider.
The bank claimed in a media statement that its dynamic new identity is created to relate with the changing needs and goals of consumers and encourage people to fully live each day.
"I'm excited to share with you YES BANK's updated brand identity, which reflects our company's ethos and values, our emotional connection to our clients, and our drive to give them a positive banking experience. said Nipun Kaushal, Chief Marketing Officer and Head CSR, YES BANK, our marketing slogan, "Life Ko Banao Rich," symbolises our goal of encouraging consumers to spend time and create memories with their loved ones while leaving their banking requirements to us.
A vivid new logo that builds on the bank's visual DNA has been unveiled by YES BANK as part of its updated brand. "The design language portrays a company that believes in fluidity and is digitally friendly. It captures the evolving nature of the bank while adhering to its fundamental principles. The tick has been changed into a bird in flight, signifying the Bank's current state of "soaring." The YES BANK logo's well-known blue and red colours have undergone some changes as well; the new red and blue have an electric tone that symbolises the strong energy and innovation that the bank stands for today, the bank said
"The bank's headquarters, branches, goods, internet platforms, and communication materials are just a few examples of how the refreshed identity is present across all consumer touchpoints. YES BANK, the campaign will emphasise the slogan "Life Ko Banao Rich" and will be promoted on social and digital media, OTT networks, and television, it said.
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