3rd April 2020, Jaipur:
Every Indian citizen is doing a little extra effort to meet out the challenge posed by COVID 19 pandemic and so are we at RUFIL. We have decided to take the step, walk another mile and reach out to the citizens who are preventing the infection through home confinement. RUFIL has initiated door-to-door delivery of dairy products in Jaipur in areas of Shyam Nagar, Vaishali Nagar, Jagatpura, C-Scheme, Bhankrota etc and very soon we will be doing home deliveries across Jaipur.
While keeping up the milk supply we also ensure that all due precaution are being taken from procurement and processing to supply and distribution. We are proud that we can contribute along with others deployed in essential services to ease life of our fellow citizens in these sensitive time.
Mr. Abhishek Joshi, Director, RUFIL says, “Rufil team is making every effort to ensure that our product reaches every possible area by making sure that our supplies do not get hampered, ensuring the safety of our staff as well as the end consumers.’’
In order to minimise chances of infection we insist on cashless payments, however, it does not limit our service scope and serve through Swiggy App also. In situations where consumers are unable to process digital payments, we accept and handle the cash with precautions. Our distribution and supply staff is extremely cautious for safety of the consumers as well as themselves and we are grateful to them for keeping up the good services and reaching out to the people in the present scenario.
Rajendra & Ursula Joshi Food Industries Pvt. Limited is a Jaipur based food products company which operates under the brand name “Rufil”. They manufacture high quality dairy products which are fresh, pure and free from adulteration. Rufil products are milk based and utmost care is taken of their farmers and their cows with the help of high end technology but also love for the cattle. Mr. Abhishek Joshi, who heads the company, is a visionary who is of the opinion that everyone in the country is entitled to fresh and pure milk, and value added dairy products at a reasonable price.
Rufil is a young company established in 2017 at Mahindra World City, Jaipur, and has a young team of professionals dedicated to producing these tasty, and innovative products. Their current product basket includes pasteurised milk, buttermilk, curd, paneer, and cow ghee. Rufil plans to launch a wide variety of new value added products in 2020 including fruit yogurts, flavoured milk and ice creams.
RUFIL has set up its state-of-the-art dairy processing facility at Mahindra World City Jaipur. This is an automated plant which ensures the highest level of hygiene in the operations. RUFIL is operating its plant as per the Swiss standards of dairy processing and they have strong collaboration with Swiss dairy experts who support them in making modern dairy products. RUFIL’s processing facility is QMS ISO 9001 certified through Swiss accreditation and FSSC 22000 certified through UKAS accreditation. Above all, in a very short span of time RUFIL was recognized as one of the Top 10 Best Startups in Jaipur’ 2019 by SiliconIndia.
Rufil is part of the RUJ Group which is headed by Mrs. Ursula Joshi, a Swiss national. RUJ group is a diversified group having business in food products manufacturing, precision parts manufacturing, customised furniture making, high-end electrical installation services all based in Jaipur. The broad vision of Late Dr. R.K. Joshi for the RUJ Group is to bring the high quality Swiss manufacturing standards to India in every field that RUJ group works in and to improve the skills level of the people engaged.
One of the major strengths of RUFIL is milk procurement (collection) system. RUFIL has not hesitated in buying any machine or system that helps in making sure that every drop of milk collected at centre is free from adulteration. Every farmer who brings the milk to RUFIL centre has to first get his milk sample tested on special testing machines and only if it is a clear sample their milk is taken into system. This is a daily process and with the help of technology RUFIL constantly monitors the whole process online as well. So the milk that is collected is 100% safe and pure, right from the starting point.
Moreover, RUFIL has strict policy on hygiene of workers and have created special hygiene zones in the factory which is in line with international manufacturing standards. The factory has been designed with the support of Swiss experts with dairy, electrical and mechanical background and this has helped in creating a state-of-the-art facility in Jaipur.
Rufil is growing fast and the company plans to cover entire Rajasthan by the end of 2020.
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