God of cricket Sachin Tendulkar is doing new things nowadays. Recently, the big news has been coming about him. Digital payment company Paytm said, "Its gaming subsidiary Paytm First Games (PFG) has roped in cricket personality 'Sachin Tendulkar' as its brand ambassador. Now he will be looking to raise awareness about the world of fantasy sports in the country.

Digital payments company Paytm said, besides Fantasy cricket, he is also going to promote PFG sports including kabaddi, football, and basketball.  The company has said that its partnership with Sachin Tendulkar could extend its reach to smaller cities and towns. PFG's parent company Paytm is India's most valuable unicorn with $16 billion.

Sachin Tendulkar said, "Cricket is a popular sport and we would all like to get opinions about the game, which will include player yen to sports strategies, etc." In fact, he has taken the responsibility of sustenance and education of 560 economically weaker tribal children. He has done this work in conjunction with an NGO.

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