After taking retirement from the international cricket, master blaster Sachin Tendulkar has joined with the social causes to remove the abuses from the society. Always being admired worldwide, Sachin Tendulkar will now be joining hands with Kerala government for "Vimukti" program. The program is to remove the abuses of liquor and narcotics from the society. As the celebrities influence the local audience, the government has asked him to help in the mission he has agreed to contribute the best he can. The inauguration program will be conducted on 20th November.

"The state-level inauguration of the government's anti-liquor and narcotic campaign will be held on 20 November. Sachin Tendulkar, who had already agreed to be part of the drive, will participate in the inaugural function," he said. The cricket maestro's service would be utilised effectively to promote the campaign, he said while replying to a calling attention by C Divakaran (CPI) on the need to strengthen awareness programmes to achieve abstinence and check narcotic abuse. Detailing the functioning of 'Vimukthi' mission, the minister said mass awareness programmes would be held against the consumption of liquor, narcotic substance and nicotine and its allied products under the drive.

"A governing body, chaired by the Chief Minister and an Executive Committee led by the Excise Minister have already been set up to coordinate initiatives of the mission. Vimukthi will have committees at various levels," Ramakrishnan said.

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