Product launch is a complex process to plan and coordinate. It used to be the case that a company could just throw together a press release and expect to sell out of their new product, but that is no longer the case. 21st-century consumers are much more sophisticated than their predecessors. With this in mind, companies need to organize a successful product launch that hits all the right marketing and sales channels.

Product launch is the process of creating a buzz for a new product using different media channels such as social media, emails, blogs, etc. Product launches have gone through major transitions in recent years. Products that packed a powerful punch at the time could survive many generations and carry their names to success. Nowadays, that is simply not the case.

Samit Max Patel is an entrepreneur and the founder of the Joopio Product Marketing agency. The company was started with an aim to help businesses create a launch strategy. Over the years the services offered have expanded to offering PR, videography, lead generation, copywriting and email marketing as these have become crucial elements of a long lasting brand. 

Most of the times the key is actually creating trust between the person who has expressed an interest in your product and the business. If you can form a personal relationship where the buyer feels like the creator cares about them or is going to listen to them this makes selling much easier.

The best way to promote and market new products or services is the customer-centric approach. It is an approach made to deliver the right customer-relevant messages at the right time based on the feedback from your customers. 

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