Samsung became the leader of the mobile phone industry with the rollout of South Korea's leading smartphone maker Galaxy S3. Today, while Indian smartphone (year-on-year) growth has been 8 percent in 2019, South Korea's smartphone brand shipments have come down and Samsung's growth has slowed compared to the rest of the top 5 brands. .

For your information, let us tell you that in the last eight years more than half of the userbase of the Indian smartphone market has started using the devices of Chinese brands. While the market share of Chinese brands was 60 percent in 2018, it has increased to 72 percent in 2019. Chinese brands such as Huawei, Xiaomi and Realme are offering devices with top-notch features at an average selling point and their low price has attracted more and more users.

Let us tell you that Samsung has to do a lot of hard work to stay in the smartphone market and the company has brought a lot of devices in the affordable range as well. Despite this, Samsung is getting tough competition from Xiaomi and Vivo, whose devices are performing well in the mid-range segment. In this range, Galaxy M series and Galaxy A series have been launched by Samsung, whose new devices are also being launched in 2020. The company has brought the most popular devices in the segment priced at Rs 30,000 and above and now this The 'Lite' version of the devices is ready to be launched in the market. Samsung also wants to remain the leader by launching low-cost devices in 5G and foldable space. The company says that in 2020 the light version of the premium models, 5G lineup and new foldable devices will perform well. Also, the company is preparing to increase market revenue.

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