New Delhi: Leading smartphone company Samsung has made a big announcement. The company is now going to provide loans to customers to buy phones. For this, Samsung has launched digital landing platform. This platform, launched in the name of 'Samsung Finance +', will also provide financial assistance to those who have no credit history to buy the phone. This feature launched just before the festive season, is expected to increase Samsung's number of smartphone customers.

This initiative of the company will be available at all multibrand mobile phone stores and large retail chains apart from its exclusive stores. Currently, 5,000 dealers in 30 cities of the country have been linked to it. Later this year the facility will be expanded to 10,000 dealers in 100 cities. Mohandeep Singh, Senior Vice President (Mobile Business), Samsung India, said that about 45 crore adults in the country have no credit history. Because of this, they are deprived of financing facilities.

Samsung Finance Plus will fill their gap. It said that 80 percent of phones in western countries are sold on finance. Whereas in India, this number is only 15 to 18 percent. The company has started financing on its platform with DMI Finance. The company said it will gradually expand further.

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