Sasha Patel, Founder of SASHAYS, Talks About The Journey Of Creating This Brand And Its Products!
Sasha Patel, Founder of SASHAYS, Talks About The Journey Of Creating This Brand And Its Products!
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Every house tells a story. The objects inside a home have a story to tell about its residents. They narrate their journey, their likes and dislikes, and small details from their lives. It's true that for some people lifestyle products are only a necessity, but there are others for whom these objects are an outlet for creative expression. Every item is carefully selected and showcased with utmost pride.

“During the pandemic, everyone was confined to their homes. It was a period of inactivity and many businesses were not doing well. My days were largely uneventful too, but I had the urge to do something unique. Sitting at home, I started noticing the objects inside my house and I felt that something was missing. These objects were largely mass-manufactured products that lacked individuality or creativity. There was nothing special about them.”, reveals Sasha Patel, founder of Sashays.

That is when she got the idea to start her lifestyle brand - SASHAYS. The goal was to make lifestyle products as beautiful as pieces of art. Sasha had always been passionate about designing, so she decided to put her passion to use. She wanted to create unique and unconventional dinnerware that would be the talk of any dinner party or Sunday brunch.

It is a fact that a beautiful presentation makes the food look even more tempting. SASHAYS strives to create elegant and exquisite pieces for people who are on the lookout for aesthetic tableware/dinnerware for enhancing their food presentation. However, SASHAYS is not all about aesthetics. It also looks after the usability and sustainability of their products.

Sustainability is the need of the hour and SASHAYS considers the view of environmentally conscious customers. The brand creates eco-friendly products that are not harmful to the environment and meet the needs of those customers who are looking for environment-friendly lifestyle products.

Along with sustainability, SASHAYS also strives towards superior quality with their eco-friendly products. Their wooden products are made from the best quality mango wood. Additionally, they care for their customers and ensure that the wooden products are food safe and washable.

Apart from being beautifully handcrafted, their ceramic products are also microwave and dishwasher-safe and uniquely made from materials like coffee husk and pine needles.

SASHAYS supports the government's initiatives to promote businesses in India and is proud to say that its products are entirely made in India. The brand aims to popularize its products and take them to the global market so that the whole world will look towards SASHAYS when they think of unique lifestyle products.

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