Saudi Arabia: The Council of Ministers of Saudi Arabia approved on Tuesday the personal Data Protection Law. The new law, which protects personal data from un-consented collection and processing, is to be implemented within 6 months, the Saudi Data and Artificial Intelligence Authority announced.

The new law will ensure the privacy of personal data, regulate the sharing of personal data and prevent the abuse of personal data. The data includes name, identification number, address, phone number, personal records, financial records and images, videos, or any other identifying data. It is also designated to look after any personal data that might lead to identifying directly or indirectly the user from unconsented collection and processing, the Saudi Gazette reported. The head of SDAIA Abdullah Al-Ghamdi that the law will organize the process of disclosing personal data according to specific controls that ensures optimal use of it.

He assured that it's not permissible to use personal means of communication for the purpose of marketing or awareness materials except with the approval of the owner of personal data, or the existence of a mechanism that enables him to express his desire to receive it or not.

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