“Man-of-the-moment PM Modi’s Tweet leads to a landslide victory!” “World Leaders congratulate PM for winning hearts and unfolding yet another glorious era!”
Don’t these posts sound familiar? You may have seen them on your social media handles; if not, at least heard of them from a friend or colleague.
This is the power and influence of social media on political campaigns, which, when carefully scrutinised, has the ability to swing votes. Marketing yourself on social media can contribute a lot to widening your party’s reach and building an enormous network of new supporters.
Therefore, Shivam Bansal, State Social Media co-convener, BJP Chandigarh, is here to share my experience and deliver some of the lesser-known techniques to sway public opinion in your favour:
1. Strategize your content calendar: Content is the ultimate King!
This is even more true for political campaigns, let alone elections, that are nothing less than a gamble, leading to sleepless nights and unmatchable anxiety that no elected member can escape.
This is why you need to up your content calendar game and jazz it up with interesting themes, podcasts, videos, high-quality images, and more— all leading to a unified experience.
Make your posts engaging and impactful, with true information, of course!
2. Make paid media your best friend: Similar to what was done in the 2019, Lok Sabha Elections, which deserved a standing ovation to spend a whopping Rs 20 cr. On Facebook!
Taking cues from this campaign and investing in paid media is of utmost importance. This marketing tactic can do wonders for you and your party as it helps create instant engagement.
Also, don’t forget to variate your content on different social media platforms to create utility.
3. Build a great marketing strategy: If you are seeking ways to reap maximum rewards from your political campaigns, then digital marketing is your key to success. How? Let me explain.
Digital marketing helps representatives pen down their thoughts and voice their opinions, which is perhaps the most important part for politicians to engage with voters and non-voters alike.
Factual, strategic, and viable information, when marketed and posted on the right platform, can help build trust, loyalty, and everything that a candidate wants to accomplish.
4. Decide your goals and timelines: KPIs, timelines, vision, and mission—pretty obvious terms, aren’t they? But how does your campaign get affected? If you are wondering about this, then candidates and their voting capacity correlate to how well their digital marketing strategy is performing. And these key terms help measure the success of your political campaigns. That answers your question, isn’t it?
Another benefit of having well-defined goals and timelines is that they help build a robust strategy and dwell on its strengths.
So why don’t you optimise one yourself?
This is how you can ace your next political campaign. Incorporate these four techniques and plan your approach 1 year prior to the elections to win the hearts and votes of the people. Because remember, marketing is the need of the hour, no matter where you use it and how you use it.
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