Popular social media platform Snapchat announced new AR filters to get a feel like Olympian. The application adds official Olympics account on the platform to have an innovative Augmented Reality Lens.
The lens called `Train like an Olympian` will help users to stay active by completing three exercises before time runs out. They will be rewarded with a virtual fireworks display. The company mentioned "From unity torch to training like an Olympian, support Team India at the Tokyo Olympics from home with Snapchat.” Snapchat users in India can also watch two shows from the International Olympic Committee. In the Olympics Highlights: the IOC will also produce a daily Highlights Show in India covering the key moments of the Olympics in Tokyo every day and in the Best of Olympics: the IOC will cover the top athletes and stories of the past editions of the Olympics. In addition to this new feature, Snapchat is offering organic Olympic-themed Cameos in the Sticker drawer and Chat throughout the Tokyo Games.
The company announced that it now has 293 million daily active users in the second quarter this year. It has recorded an increase of 55 million year-over-year. Snap, the parent company of Snapchat, said that its revenue increased 116 per cent compared to the previous year.