New Delhi: Snapchat, the popular multimedia messaging app, has taken a significant step towards empowering creators in India with the launch of its Lens Creator Rewards program. Announced on August 1, 2023, the program aims to recognize and reward Indian creators who utilize the Snap AR platform to design captivating filters and Augmented Reality (AR) experiences.

The Lens Creator Rewards program will assess creators based on three key criteria: engagement, creativity, and community impact. Creators will be evaluated based on the number of times their lenses are used, the duration of usage, the originality and creativity of the lenses, and the overall impact of their creations on the Snapchat community.

Through this program, Indian creators have the potential to earn up to $7,200 per month, providing a financial incentive for their innovative work in the AR domain. The top-performing Lens Creators from India, the United States, and Mexico will be granted the highest rewards as part of this initiative.

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To be eligible for the Lens Creator Rewards program, creators must meet specific requirements, including being an Indian citizen or resident, possessing a verified Snapchat account, and having created a minimum of 10 lenses with at least 1,000 lens views.

Interested creators can apply for the program through the Snap AR website, with applications being reviewed on a monthly basis, opening up numerous opportunities for recognition and financial gain.

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The Lens Creator Rewards program not only offers financial benefits but also serves as a platform to acknowledge and honor the creativity and impact of Indian creators within the Snapchat community. With support from the Snap AR team, the program seeks to foster the growth of the AR community in India, promoting innovation and artistic expression.

Snapchat's commitment to nurturing its creator community in India through the Lens Creator Rewards program marks a significant milestone in the tech and social media landscape. The initiative empowers talented individuals to monetize their passion for AR, while simultaneously contributing to the growth and diversity of AR experiences on the platform.

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Indian creators eager to explore the realms of AR and showcase their talents are encouraged to seize this opportunity. The Lens Creator Rewards program is a gateway to financial rewards, recognition, and support, making it a compelling venture for those seeking to make a mark in the vibrant world of augmented reality.