The research also shows that in their pursuit of likes, nine percent of men would post a photo of themselves naked compared to five per cent of women.

People are turning to social media in order to show-off to friends, collect as many ‘likes’ as possible and to feel good about themselves.

The study from Kaspersky Lab in Russia shows that one-in-ten people would bend the truth on social media in order to get more people to like their posts. The research also shows that in their pursuit of likes, nine per cent of men would post a photo of themselves naked compared to five per cent of women.

The study also uncovers theat men are sensitive over how many likes they get on social media. About 14 per cent of men said they would reveal something confidential about co worker, 13 per cent are willing to post something confidential about their employer, and 12 per cent would reveal something embarrassing about a friend, compared with six per cent of women.

Men also get upset if they do not get the likes they hope for – 24 per cent worry that if few people like their posts, their friends will think they are unpopular, compared to 17 per cent of women.

29 per cent of men admitted that they get upset if somebody who matters to them does not like their posts, according to Astrid Carolus, Media Psychologist at the University of Wurzburg in Germany.

About 15 per cent of men said they would post a photo of friends under the influence of alcohol compared to eight per cent of women, 12 per cent of men would post a photo of themselves wearing something revealing and nine per cent of men are even ready to post a photo of themselves naked compared to only five per cent of women.

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