Do you use social media If you ask 10 people, you may have the reply in yes from everyone. It is also true that most youths are active on social media. There was just recently a report which said. That's what most news stories are being read through social media. Another thing about social media is that today's youth is influenced by social media. That's true, too, but it's not 100 percent reality. So in terms of thoughts and information, it is true that social media is affecting the youth, but when it comes to shopping, this formula appears to fail. In terms of fashion, young people are always ready to do something different, and a survey has confirmed this recently. Let us know the full details

This conclusion has been received in research conducted by the Lim College in Manhattan, U.S.A. Research reports say that most of the time, the newness of the products attracts young people. Only seven percent of young people take the advice of bloggers and vloggers (video blogs) seriously in terms of buying fashionable apparel and accessories. The remaining 93 percent are not affected by a product trending on social media. which is not good news in terms of marketing.

Newness is valued more than brand by people in the age group of 18 to 35 years. Today's youth's thinking is quite different from their parents and its impact is reflected in their shopping. Today's youth choice is different from common fashion. They try not to have the product they have. Researchers have also come to the conclusion that if the competition is to impress young people from different brands, they will have to change their marketing strategy and the way they are advertising. Companies will also have to avoid the same-looking product. In many developed countries, including the US, social media is considered to be influencing shopping practices. Not only do people decide their opinions about products from blogs and video messages, apart from feedback, but all of them have little impact on fashion products.

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